The choice of keywords will consist of the following stages:

1. Definition of subjects of a site

Definition of subjects of a site is, probably, the most simple part of optimization of a site. This item(point) is actual for those who is going to to render services on optimization of a site and will work above another's projects.

2. Drawing up of the preliminary list of keywords

There are two ways of selection of keywords for page. The first way consists in a choice of the big number of low-frequency searches, and 2-4 high-frequency searches second in a choice. Each of ways gives good result. Ways of achievement different, and efforts and the effect will be approximately identical. But the first way has one advantage. Choosing the greater number of keywords, you reduce the risk. If suddenly on any search you could not deduce(remove) a site in first ten it not so is terrible as it would be in the second variant, you in a stock still have still more many keywords. The excellent(different) decision of this problem is the choice of the low-frequency key phrase containing in high-frequency. An example: Low-frequency search ‘ search optimization of a site ’ comprises 2 high-frequency searches ‘ search optimization ’ and ‘ optimization of a site ’.

The most popular searchsystem among Runet is Yandex.ru. For this reason selection of keywords in the best way to do(make) on a page http: // direct.yandex.ru/stat/wordsstat.pl? checkboxes = both rpt=ppc*shw=1*text = and key = and tm = Imagine, that those people to which you address the message should search. Do not overlook about synonyms. For example, to a word-combination ‘ sale of automobiles ’ can be expediently add ‘ sale of machines ’. Use different parts of speech with one root. For example, to a word-combination ‘ the shop of furniture ’ can be expediently add 'furniture store'. Remember ordinary typing errors. For example, except for a word 'agency' can be expedient, use and a word 'agency'.

3. A choice of key phrases

Choose a key phrase or a word corresponding to subjects of your site and enter into a field 'keywords'. After that before you the list of various keywords of similar subjects will appear. You should choose a little the most suitable. Phrases should be chosen according to that, you have chosen what strategy. As already it was spoken earlier - an optimum variant will be a choice of the low-frequency key phrases containing in high-frequency. As an example we shall take a site a hosting of the company. Having used we have seen the Yandex - direct , that the keyword a hosting is searched with 96000 times a month. It is high-frequency search and, to be in first ten as a result of search on such search, the companies spent many money, and you should spend not not enough time. But, we shall use the strategy offered(suggested) by me earlier. We shall pick up the key phrase containing a word a hosting, and such it is not not enough (a paid hosting, a hosting php, a hosting mysql). These words less competitive and to deduce(remove) on them in ten site not so it is difficult. Besides raising a rank of a phrase a paid hosting, you raise a rank of a word a hosting. By then, when you will be in first ten on search a paid hosting, you will be already visible on 5-10 pages on search a hosting. After that it is possible to engage seriously in a word a hosting. Thus, you will avoid idle time of a site with attendance equal to zero, and she will gradually grow. Start with small and go to the greater gradually, not raising at once on most - most.

4-5. Drawing up of a fair variant of the list of keywords.

The following step during a choice of keywords - a rating of a competition. To make it it is simple. For this purpose it is enough to go on the same Yandex and to enter into a line of search one of key phrases whom you have preliminary chosen for the site. After the search engine has given out to you result - see the address of the site which is taking place, for example on 5 place (to choose better from the first five). After that it is necessary to proceed(pass) to viewing characteristics of a competing site. One of the major characteristics who will define(determine) a degree of availability of desirable result is a quantity(an amount) of external links to a site. For this purpose only it is necessary to enter the following into an address bar of your browser: http: // www.yandex.ru/yandsearch? numdoc=50*Link=www.domen.ru, domen.ru Pay attention, that the address of a site needs to be entered with www and without him(it), through a point that the quantity(amount) of links seemed in full. On the loaded page in the top right corner you will see ‘ not less than 1000 ’ is means, that 1000 sites refer to him(it). Now you need to solve, whether forces will suffice at you and patiences to make this parameter better than at the competitor whether or not. If the answer positive - a key phrase leave, and if no - delete. Repeat this procedure with all phrases chosen earlier. After that the list of key phrases will essentially be reduced, and will contain only those keywords on which you in a status to compete. From this list it is necessary to leave only 3-6 phrases, and that with them to do(make) further by the most detailed image it is described in a management(manual) on promotion site.